- Legal Articles
- Ask Elhais
February 27, 2015|
On the business field, having a good branding puts you on a good business position. Different techniques of marketing and strategy are created and executed to increase company's presence to gain more clients. Notice McDonalds, IBM, Microsoft, and other big companies on how they gain publicity and client's recognition through their branding. You can identify an application or social interaction site as twitter if you saw a 'blue bird', letter 'g' for google, and 'f' for facebook. On business, we call it trademarks. Trademarks are design either a letter or an image, which signifies identity of a company or a product. On this article from Al Arabiya news, I mentioned how UAE protects and recognizes importance of trademark for businesses.
Because Dubai is a suitable place to open a business, there are different establishment on which you can notice that their logo are somehow similar to some of the big companies. Using same concept of logo or brand can also lead into two scenarios; 1. It could help your brand to be recognized because you are using a well-known branding, or 2. It will bring negative feedback to clients because you are just imitating the original one. There are some cases on which a company decided to withdraw its business due to legal action taken from the original owner.
Trademarks protects local and international identity of a company or services. If the logo's design and wording is identical to the original, it breaches intellectual property law. According to Article 4 of Law 37 1992, even an international company is not registered within UAE, it will still recognize its trademarks with an international reputation from other countries. Based on Article 10, it's illegal to register same trademark as it will lead to customer's confusion. Imagine in this example that company 'A' offers laundry service while company 'B' imitates logo of company 'A' but offers computer services, a costumer might bring their computer for a repair on company 'A' on which offers different services. It not only leads on a confusion, but a waste of time and improper service.
Your email address will not be published. Required fields are marked *
I owe the success of my case to Dr. Hassan's diligent approach. He remained focused, put me at ease and always went the extra mile. Dr. Hassan tirelessly put my case in the best possible light and I cannot thank him enough. I would highly recommend Dr. Hassan - I am grateful to him from the bottom of my heart.
Dr. Hassan Elhais is among the best legal consultants I have ever worked with. He has an amazing ability to reduce complex issues into a simple concept that non-legal people can understand. He consistently develops innovative litigation strategies that help us to achieve our ultimate legal goals.
...the extraordinary effort that has been exerted by the staff, and we specially thank Dr. Hassan Mohsen Alhais. Wishing your continues success & excellence...
I believe everyone should recognize what a difference Dr. Hassan Elhais work has made to people's lives; and especially to our family's life, because we will remain forever grateful to each and every one of his team.
Dr. Hassan Elhais never fears cases that involve exposure and he always gives me his honest assessment of our chances of success, which is invaluable to me.
He aided us not only in providing legal advice but also in all legal issues that required a long term strategic approach to achieve most favorable and optimum outcomes he provided us with high level of professional service.
Dr. Hassan Elhais is a responsible, reputable counsel who operates to high levels of service.
Dr Hassan Elhais is responsive, thorough and creative with his advice, and is a valued advisor and legal consultant.
Regardless of the complexity of the matter I know Dr. Hassan Elhais will consider not only legal strategy but also business practicalities in providing advice and litigation options.
I recommend Dr. Hassan Elhais to anyone who says 'I'm in legal trouble'. I was extremely satisfied with the high standard of his work. He has always been there when I have needed him and I refer all my clients, family and friends to him/his firm.
Dr. Hassan Elhais was very professional and he listened to my needs. He was very prompt, efficient and always kept me informed. Dr. Hassan Elhais's service was excellent and I would definitely recommend him to friends and colleagues.