We are pleased to announce that Dr. Hassan Elhais has been awarded Legal Consultant of the Year in the United Arab Emirates by Leaders in Law for 2026.
It gives us immense pleasure to announce that Dr. Hassan Elhais, Legal consultant has been awarded the Best Legal Consultant of the year 2025 in Dubai, by Corporate INTL.
We would like to proudly announce that Dr. Hassan Elhais, one of our leading legal consultants, has been declared as the Global Awards' ‘Legal consultant of the Year’ 2024/2025 United Arab Emirates by Leaders in Law.
We are honoured to share that Dr Hassan Elhais has been recognized as a leading author in the Lexology Legal Influencers Q2 2023 for Private Client - Asia-Pacific.
Our team is proud to announce that, one our leading legal consultants, Dr. Hassan Elhais has been awarded the prestigious Legal 100 Asia Award for the ‘Best Legal Consultant of the Year, Litigation -2021’.
Our team is immensely proud to announce and congratulate our distinguished Legal Consultant, Dr. Hassan Elhais for receiving the ‘Corporate America Today Annual Award’ for the 'Best Legal Consultant for the year 2020'.
Sponsorship is the engine of the modern sport. Strong
commercial agreements protect the value for sponsors, athletes, and the rights holders alike.
Sponsorship, and commercial agreements, in UAE sports govern the deals between sponsors,
athletes, clubs, and the rights holders, covering branding, rights, payment, and the
termination. These are high-value contracts. An experienced sponsorship & commercial agreement
lawyer, in Dubai drafts, negotiates, and protects these agreements.
What Are Sports Sponsorship & Commercial Agreements in the UAE?
In the UAE, sports sponsorship, and the commercial agreements, are legally binding contracts.
Under these contracts, sponsors agree, to provide funding, or value in exchange for branding,
association, and commercial rights with athletes, clubs or events.
These agreements are governed by the general principles of the Civil Code (Federal Law No. 5 of
1985), and the Commercial Transactions Law (Federal Decree Law No. 50 of 2022) in the context of
the sports, under the framework of the Federal Decree Law No. 4 of 2023. Intellectual property,
and trademark protection are also issues, in branding and image rights.
The terms determine the value and risk. According to Dr. Hassan Elhais, Senior Legal Consultant,
clear terms on rights, exclusivity, payment, and termination are central to a strong sponsorship
agreement.
Branding and association rights
Exclusivity and territory
Payment and termination terms
Clear terms protect the value for all parties.
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How We Help With Sports Commercial Agreements in Dubai
These issues take various forms, and are addressed, by a Sponsorship & Commercial Agreement
Lawyer, in Dubai.
Sponsorship Agreements
Drafting, and negotiating sponsorship deals, for rights holders, and sponsors.
Endorsement & Image Rights
Advice on athlete endorsement, and image rights agreements.
Event & Commercial Contracts
Handling the commercial contracts, with respect to the events, merchandising, and
ticketing.
Commercial Disputes
Dispute resolution, relating to sponsorship, and commercial agreements.
The Sponsorship Agreement Process in Dubai - Step by Step
Sports commercial agreements in Dubai, follow a structured process.
Sponsorship Commercial in Dubai
Step 1: Understanding the Deal
We review:
The parties, and the rights
The commercial objectives
Branding, and the exclusivity
The applicable framework
Step 2: Drafting or Reviewing
We prepare or examine:
Rights granted, and the exclusivity
Payment, and the deliverables
Branding, and IP terms
Termination and dispute clauses
Step 3: Negotiation
We negotiate:
ATerms protecting, your interests
Balanced risk allocation
Practical, enforceable terms
Step 4: Disputes & Support
WWhere needed, we handle:
Commercial disputes
Negotiation, or settlement
Arbitration, or the court proceedings
Sponsorship value rests on the contract. Your Sponsorship & Commercial Agreement Lawyer in
Dubai, protects it at every step.
Cost Discussion Framework
Legal fees in sponsorship matters, depend on the deal. Factors include:
Value, and the complexity of the deal
Whether sponsor, or rights holder side
Branding, and IP elements
Number of negotiation rounds
Whether a dispute arises
During your consultation, we provide a transparent fee structure, tailored to your agreement.
Addressing Common Client Concerns
What should a sponsorship agreement cover?
It should cover the rights granted, exclusivity, payment, branding, IP, term and
termination.
How are image and branding rights protected?
With clear terms in the contract, and trademark, and IP protection for the relevant
marks, and image rights.
What happens if a sponsor or party breaches?
Remedies are contractual, possibly damages or termination. Clearer terms make easier to
enforce.
Can sponsorship disputes be arbitrated?
Yes. Disputes in commercial sport may be settled, by arbitration if the contract
provides for it.
Confidentiality is strictly maintained at all times.
Why Choose Dr. Hassan Elhais & Our Sponsorship & Commercial Agreement Lawyer in Dubai
Dr. Hassan Elhais, is a Senior Legal Consultant, with experience advising on sports sponsorship,
and commercial agreements, in the UAE.
Experience in the sports, commercial agreements
Multilingual legal team
Representation for the sponsors, athletes, and rights holders
Strong knowledge of the commercial, and IP law
Commercial, protective drafting
We operate in strict compliance with the UAE commercial, and sports law.
Trust & Compliance
We provide professional, ethical representation in accordance with UAE law. Our advice is
tailored to your deal, communicated transparently, and free of misleading guarantees. All
consultations are strictly confidential.
Take Immediate Action
Sponsorship drives the value of modern sport. Early, expert contract work helps you protect that
value for sponsors, athletes, and rights holders.
Sports sponsorship, and commercial agreements are legal contracts, under which
sponsors provide funding, products, or services in exchange for branding,
advertising, promotional opportunities, or other commercial rights, associated with
the athletes, clubs, teams, or sporting events.
Yes. Sponsorship agreements often include, exclusivity clauses, which prevent
athletes, clubs or event organizers from entering into competing sponsorship
arrangements, in certain industries, territories, or time periods.
A lawyer can identify ambiguous, or one-sided clauses, negotiate better commercial
terms, protect intellectual property, and branding rights, minimize legal risks, and
ensure the agreement reflects the parties' commercial objectives.
Yes. The early termination of the agreement is subject to the terms of the
agreement, and may be caused by circumstances, such as breach of contract, failure
to fulfill contractual obligations, the reputational concerns, force majeure events,
or mutual agreement, between the parties.
Dr. Hassan Elhais is an experienced Sponsorship & Commercial Agreement Lawyer based
in Dubai advising sponsors, athletes, sports clubs, event organizers and commercial
rights holders on the drafting, review, negotiation and enforcement of sports
sponsorship and commercial agreements throughout the UAE.
They are governed by the general principles of contract law contained in the Civil
Code and the Commercial Transactions Law, in the sports context of Federal
Decree-Law No. 4 of 2023.
