We are pleased to announce that Dr. Hassan Elhais has been awarded Legal Consultant of the Year in the United Arab Emirates by Leaders in Law for 2026.
It gives us immense pleasure to announce that Dr. Hassan Elhais, Legal consultant has been awarded the Best Legal Consultant of the year 2025 in Dubai, by Corporate INTL.
We would like to proudly announce that Dr. Hassan Elhais, one of our leading legal consultants, has been declared as the Global Awards' ‘Legal consultant of the Year’ 2024/2025 United Arab Emirates by Leaders in Law.
We are honoured to share that Dr Hassan Elhais has been recognized as a leading author in the Lexology Legal Influencers Q2 2023 for Private Client - Asia-Pacific.
Our team is proud to announce that, one our leading legal consultants, Dr. Hassan Elhais has been awarded the prestigious Legal 100 Asia Award for the ‘Best Legal Consultant of the Year, Litigation -2021’.
Our team is immensely proud to announce and congratulate our distinguished Legal Consultant, Dr. Hassan Elhais for receiving the ‘Corporate America Today Annual Award’ for the 'Best Legal Consultant for the year 2020'.
Counterfeits do more than steal sales, they damage trust
in your brand. A proactive strategy, keeps fakes off the market.
The brand protection, and anti-counterfeiting in the UAE, involve safeguarding a brand against
fakes, imitations, and the unauthorized use, through registration, monitoring, and enforcement.
A coordinated strategy is essential. An experienced Brand Protection & Anti-Counterfeiting
Lawyer in Dubai, helps you to protect your brand, and combat counterfeits.
What Is Brand Protection & Anti-Counterfeiting in the UAE?
Brand protection in the UAE, is the coordinated effort of registering, monitoring, and protecting
brand rights, while anti-counterfeiting is the act of stopping fake, and the imitation products.
These efforts are based on the Trademark Law (Federal Decree-Law No. 36 of 2021), supported by
customs and administrative enforcement as well as the broader IP framework. Customs measures and
administrative complaints are strong weapons to combat counterfeit goods.
Protection is most effective when it’s proactive. Strong registrations, market monitoring and
swift enforcement are the best defense against counterfeiting, said Dr. Hassan Elhais, Senior
Legal Consultant.
Registration and monitoring of brand rights
Customs and administrative enforcement
Action against fakes and imitations
A proactive, coordinated strategy keeps counterfeits at bay.
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How We Help With Brand Protection in Dubai
These matters come in many forms and all of them are handled by a Brand Protection &
Anti-Counterfeiting Lawyer in Dubai.
Brand Protection Strategy
Formulating a coordinated strategy for registration, monitoring and enforcement.
Customs Recordal & Action
Recording rights with the customs, and acting against the infringing imports.
Anti-Counterfeiting Enforcement
Pursuing counterfeiters through administrative and court action.
Market Monitoring
Market and online channel infringement monitoring.
The Brand Protection Process in Dubai - Step by Step
Protecting a brand against counterfeits, follows a coordinated process.
Brand Protection in Dubai
Step 1: Strategy and the Registration
We ensure:
Strong trademark registrations
The Customs recordal, where available.
A monitoring plans
A framework for the enforcement
Step 2: The Monitoring
We monitor:
Market, and the retail channels
Online, and e-commerce platforms
Customs alerts, and the imports
Step 3: The Enforcement
We pursue:
The Seizures by the Customs
The Administrative complaints
Cease-and-desist, and negotiation
Step 4: Litigation, and the Remedies
Where needed, we pursue:
The Court proceedings
The Injunctions, and the damages
Destruction of the counterfeit goods
A coordinated strategy, keeps fakes off the market. Your Brand Protection &
Anti-Counterfeiting Lawyer in Dubai, defends your brand on every front.
Cost Discussion Framework
Legal fees for brand protection, depend on the scope. Factors include:
Size of the brand portfolio
Scope of monitoring required
Volume of enforcement action
Customs recordal needs
Whether litigation is required
During your consultation, we provide a transparent fee structure, tailored to your brand.
Addressing Common Client Concerns
How can I stop counterfeits of my products?
Through strong registrations, customs recordal, market monitoring and enforcement
through administrative and court action.
Can customs seize counterfeit goods?
Yes. Customs measures can detain, and confiscate the infringing goods, especially when
rights are registered.
Does brand protection cover online sales?
Yes. Monitoring and enforcement can be done for online and e-commerce channels.
Is brand protection a one-off task?
No. It is most effective as an ongoing programme of monitoring and enforcement.
Confidentiality is strictly maintained at all times.
Why Choose Dr. Hassan Elhais & Our Brand Protection & Anti-Counterfeiting Lawyer in Dubai
Dr. Hassan Elhais, is a Senior Legal Consultant, with extensive experience in brand protection,
and anti-counterfeiting, in the UAE.
Proven experience in anti-counterfeiting
Multilingual legal team
Representation for the brand owners, and the businesses
Strong knowledge of trademark, and customs enforcement
Proactive, coordinated strategy
We operate in strict compliance with the UAE trademark, and IP law.
Trust & Compliance
We provide professional, and ethical representation within the UAE law. We provide advice that is
tailored to your brand, with complete transparency and no false promises. All consultations will
be strictly confidential.
Take Immediate Action
Counterfeits damage your sales and your reputation. An active, expert brand protection strategy
will help you to keep counterfeits out of the market.
Yes. Under UAE law, the administrative authorities, customs and the courts may order
the seizure, confiscation or destruction of counterfeit goods, depending on the
circumstances.
You should gather evidence, and seek legal advice promptly. Early enforcement can
help, to reduce further infringement, and protect your commercial reputation.
Yes. Enforcement strategies may include, action against infringing listings,
websites, e-commerce platforms, and the social media accounts, where appropriate,
under the applicable laws, and the platform procedures.
Dr. Hassan Elhais is an experienced Senior Legal Consultant in Dubai providing legal
advice to companies and brand owners on trademark protection, anti-counterfeiting,
enforcement proceedings, customs measures and intellectual property disputes in the
UAE.
